Brand Management
Brand Managed:
Cohen & Co
When I joined Cohen & Co in 2019, the challenge wasn’t just design—it was translating highly technical financial expertise into a visual language that could stand toe-to-toe with multinational firms. I was brought on to do one key thing: elevate the firm’s visual presence so it could confidently compete with larger, multinational firms in winning new business.
What began as a refresh quickly became a broader brand evolution. Over the past seven years, I have reimagined how Cohen & Co shows up visually—transforming dense, technical content into bold, clear, and modern design systems that balance creativity with credibility.
My work focuses on clarity, consistency, and impact. Through refined typography, a stronger use of color and imagery, and a more intentional approach to layout and storytelling, I’ve helped shape a visual brand that feels contemporary, confident, and distinctly Cohen & Co.
The work below captures that journey, showcasing the transformation of the firm’s visual identity from before I was hired to where it stands today.
Early materials before my arrival were created primarily in Microsoft Word, with little visual hierarchy, brand consistency, or strategic direction. Design decisions were reactive rather than intentional, resulting in documents that conveyed information, but not confidence.
Graphics were largely sources from PowerPoint, photography was dated, uninspiring and overall lacked the energy and excitement that was part of Cohen & Co’s growth story.
Functional, but Fragmented.
Buiding the plane as we’re flying it.
The first couple of years were messy. I had no intake system, templates, or styles, and minimal design direction. Everything was needed now. Our marketing team was growing rapidly, and with that came growing pains and learning to work together. It wasn’t the time for rigid decisions, but for experimentation: trying things, learning what worked, and discarding what didn’t. And most importantly, meeting deadlines and getting clients easily digestible products.
Amongst the experimentation came one, deliberate constant— the use of our “Growth Horizon” across all documents. This recurring geometric motif of upward-moving angles guided the eye forward and symbolizes progress, momentum, and the firm’s long-term growth trajectory.
The current visual identity reflects a confident, modern firm: one that communicates expertise through clean layouts, strong typography, and intentional use of color and imagery.
What began as scattered documents has evolved into a unified design system that supports business development and positions the firm competitively on a national stage.
Today: A bold, cohesive brand built for growth.
White Papers
Social Media Designs
Brand Managed: International Coalition
of Girls’ Schools (ICGS)
I brought the International Coalition of Girls’ Schools (ICGS) on as a client in 2024. Their mission is to bring together educators, researchers, and advocates who share a common purpose: preparing girls to lead meaningful lives and to shape a more just and equitable world. Clearly, this is a mission I can wholeheartedly support, and I was beyond excited to get started.
Similar to Cohen & Co, ICGS did not have a designer on staff and was largely getting by using tools such as Microsoft Word and Canva. As an international coalition with more than 580 girls’ schools in over 28 countries championing such a worthwhile cause, their materials needed to put forth a polished, professional look that would reflect the caliber of their organization and the importance of their mission. I saw an opportunity to help elevate their brand, establish a more cohesive visual identity, and create materials that would not only communicate their message effectively but also capture the energy and impact of the work they do.
Below is a sampling of the work I’ve created to support ICGS, bringing their mission to life through thoughtful design and a more cohesive, professional visual presence.
Advertising Campaign
Membership and Marketing Flyers
Brand Managed:
Medical Mutual
During my time as Senior Graphic Designer at Medical Mutual, I helped evolve the visual identity of one of Ohio’s largest health insurers while creating marketing materials that made healthcare information more approachable and accessible.
I was entrusted with the design direction for the entire Medicare product line, overseeing creative development across plan information materials, advertising and direct mail. One of the biggest challenges was balancing clear, engaging design with the strict compliance requirements established by the Centers for Medicare & Medicaid Services (CMS). Every piece needed to communicate complex plan details accurately while remaining accessible to the intended audience and meeting regulatory standards.
Beyond Medicare, my work spanned marketing collateral for Individual and Indemnity products, educational brochures, promotional campaigns and corporate communications. I also redesigned and art directed the company’s 60-page Community Report, highlighting its charitable giving throughout Ohio, and contributed to a corporate brand refresh that included updates to the logo, color palette and typography.
From regulated healthcare marketing to corporate storytelling, my focus was on creating thoughtful, cohesive design that served both the business and its audiences.
